A new artificial intelligence (AI) model called Centaur can predict and simulate human thought and behavior better than any ...

Five years after a widely revered study was debunked as totally bogus, Helen Coffey asks the experts whether trust in the ...

Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

Behavioural science can transform the effectiveness of medical education programmes. So what is the benefit for MA teams? One key area is evidence-based communications to support improvements in ...

How can we decrease the amount of shoddy science and improve the rigor of research in the behavioral sciences?

By using science and technology, companies can create ads, products, and experiences that connect with people’s emotions and ...

With behaviour being the best weapon we currently have to combat coronavirus, Chris Ross explores why the application of behavioural science will be key to better health far beyond COVID-19 Last month ...

Behavioural science is a critical tool for the UN to progress on its mandate. It can contribute to combating poverty, improving public health and safety, promoting gender equality, strengthening ...

Behavioural science can also be used to assess brand strategy and tactics. Analysis of brand plans using a behavioural science lens often shows disconnects between the two, ...