In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

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The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...

KnowledgeBase Marketing has released a new consumer segmentation tool. The product, Digital Neighborhoods, clusters consumers into 17 segments based primarily on clickstream data, sites visited and ...

In January, 2016, SmartDrive Systems gave CCJ a preview of its new Transportation Intelligence Suite (called SmartIQ Suite, for short). With this release, SmartDrive customers gained access to ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...