This image provided by BCG shows a sketch by Bob Goodson that included a crude concept of what would become the Like button on May 18, ... a dopamine delivery system and an emotional battering ram.

This image provided by BCG shows a sketch by Bob Goodson that included a crude concept of what would become the Like button on May 18, ... a dopamine delivery system and an emotional battering ram.

ANOTHER BATTERING RAM. Share full article. Dec. 6, 1861. Credit... The New York Times Archives. See the article in its original context from December 6, 1861, Page 2 Buy Reprints. View on ...

Like it or not, the button has served as a creative catalyst, a dopamine delivery system and an emotional battering ram. It also became an international tourist attraction after Facebook plastered ...

This image provided by BCG shows a sketch by Bob Goodson that included a crude concept of what would become the Like button on May 18, ... a dopamine delivery system and an emotional battering ram.

A new book, “Like: The Button That Changed The World," delves into the convoluted story behind a symbol that's become both the manna and bane of a digitally driven society.

SAN FRANCISCO (AP) — The internet wouldn’t be the same without the Like button, the thumbs-up icon that Facebook and other online services turned into digital catnip. Like it or not, the butt… ...