The aesthetics of basketball deserve a similar set of tools. Put a Jasper Johns painting next to a Roy Lichtenstein and try to find the connections. You can start with bright colors, but things ...

And with new technology comes a new aesthetic. At the end of the NCAA’s 2015 season, Nike’s latest basketball uniform, the Hyper Elite, debuted flocked wipe zones—to wipe sweat from hands ...

Ohio State debuts a new basketball court at the Schottenstein Center with a sleek grey floor, scarlet keys, and iconic Block ...

Lebron James in the reversible sweatsuit by Bristol Studio. Bristol Studio is the fashion brand that has organically captured NBA and WNBA athletes’ attention with its hoops aesthetic and ...