Basis weight reduction combined with heavy ink coverage may produce less than desirable results. In general, as you go down in weight, you lose opacity. According to William Bureau, in an article for ...

Circulation managers, like everyone else, are under constant pressure to cut costs without cutting sales. That1s why, says Jim Coogan, president of Sante Fe, NM-based consultancy Catalog Marketing ...

With PM5, we are introducing low-basis weight paper, a first of its kind in the region, offering superior quality and a competitive alternative to imports.