Mattel, the 73-year-old toy company that owns brands like Barbie, Hot Wheels, Fisher-Price, and Thomas & Friends, announced this week that it is launching a new division, Mattel Films, focused on ...

Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers that sell ...

Barbie is asked what she truly wants out of life. Image via Warner Bros. Barbie's existential crisis and struggle with the purpose of life and living as a woman in a patriarchal society are major ...

Margot Robbie plays Barbie in "Barbie," which is set to hit theaters Friday. But the bubblegum pink upbeat vibe the movie projects is at odds with the behind-the-scenes battle over who created Barbie.

These interviews took place prior to the SAG-AFTRA strike. When was the last time you played with a Barbie? Your instinct may be to laugh this off. Barbies are for kids after all. But Margot Robbie, ...

Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...

Barbie will now come in more shapes and sizes than its iconic, and unrealistic, original form. The decision to diversify was partly about softening sales, but also about the growing sense that the ...