Step into the Barbie Design Center, where timeless style meets cutting-edge creativity in the heart of Barbie’s ever-evolving world. This exclusive tour reveals the magic behind crafting the iconic ...

Barbie has become more than just a doll -- she's a cultural icon. And now, thanks to AI, you can turn yourself (or someone else) into a personalised Barbie-style character with just a few photos.

Each doll has unique career aspiration, interests, hobbies and styles. Barbie has a new "besties" crew specifically designed to inspire older girls. Mattel recently unveiled its Dream Besties ...