Barbie set out for their James doll to capture his fashion sense off the court and his height on the court. The James doll will be one inch taller than the standard Ken doll. James collaborated ...

Senior Vice President of Barbie and Global Head of Dolls, Mattel. “We are excited to bring fans a new presentation of Ken that celebrates LeBron as a role model, his icon status, lasting impact ...

LeBron James has been named the latest “Kenbassador,” making his first appearance on a Barbie Doll set for release later this month. Priced at $75, pre-sale copies of the doll have already ...

Los Angeles Lakers star LeBron James will soon be seen on toy shelves around the country -- in doll form. On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron ...

Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of the NBA great. James was chosen as the brand's first "Kenbassador" due to his ...