Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Add Yahoo as a preferred source to see more of our stories on Google. Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB's NewFronts as part of its ...

EMERYVILLE, Calif.--(BUSINESS WIRE)--Exponential Interactive, one of the largest digital advertising companies reaching over 700 million users monthly, has released a new Face Filter functionality as ...

NEW YORK--(BUSINESS WIRE)--Digital creative automation trailblazer ResponsiveAds teams up with AR specialist DeepAR to debut Face AR and Body AR Virtual Try On (VTO) templates in the ResponsiveAds' ...

A new project developed by anti-advertising group https://www.pcworld.com”http://daily.publicadcampaign.com/2011/07/augmented-reality-and-next-generation.html ...

Facebook is adding the capability for augmented reality ads in the News Feed. Calls-to-action can be included within the camera experience, so consumers can use AR to experience a product and then ...

Advertising in the news feed is set to get more interactive with the introduction of three new ad products: poll ads, playables and augmented reality ads. “This is advertising that users can play with ...

During a Times Square art project earlier this year, viewers trained their iPads on various billboards and were rewarded with virtual reworkings of the ads. Ed is a many-year veteran of the writing ...

Snap Inc said on Tuesday it is launching a studio to help brands create augmented reality advertising and experiences, part of a move to popularize the use of technology that can overlay ...

Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB's NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Tiffany ...