Almost a decade ago, a TV advertisement on the theme of Atithi Devo Bhava became popular. It showed a young man (played by Aamir Khan) rebuking an ill-mannered auto driver for harassing two ...

Local authorities have appreciated this grassroots initiative, noting that it showcases the true spirit of "Atithi Devo Bhava" (Guest is God). The programme has also helped address accommodation ...

Social media says Atithi devo bhava The cornerstone of Indian hospitality is exemplified with the old adage Athiti Devi Bhava; meaning “the guest is God”. Guests in India are often treated ...