Apparel Startup XX-XY Athletics Is on a Mission to ‘Save Women’s Sports.’ Critics Say It Is Cashing In on the Anti-Trans Movement

Founder Jennifer Sey is at the center of a political and cultural shift as her company has hit over $1 million in sales in ...
Business Wire

XX-XY Athletics: Introducing the Only Athletic Brand to Stand up for Women’s Sports

DENVER--(BUSINESS WIRE)--An apparel industry leader known for her creativity, courage and cultural acuity, Jennifer Sey is combining her experience as an elite athlete, seasoned brand executive and ...

Golfweek Holiday Gift Guide: Women's apparel, equipment, gift ideas for her

One of TravisMathew's best sellers in women's apparel, the Cloud Fleece Half Zip can be worn on the couch, on the golf course ...
USA Today

Kristin Juszczyk’s Off Season brand branches into women’s sports with WNBA collection

Fashion designer Kristin Juszczyk first noticed the limited options in women’s sports apparel back in 2020 when she was looking for something to wear to cheer on her All-Pro fullback husband Kyle ...
The Daily Signal

New Athletic Clothing Brand Gets It: XX and XY—Vive La Difference!

Virginia Allen is a senior news producer for The Daily Signal and host of "The Daily Signal Podcast" and "Problematic Women." Send an email to Virginia. Kristen Eichamer / @KEichamer Kristen Eichamer ...
CNN

Expensive doesn’t mean better when choosing athletic apparel, experts say

If you have resolved to start a regular exercise regimen this year — congrats! But does that mean you need to buy pricey fitness apparel? While exercise-specific clothing can be a worthwhile ...
The Cincinnati Enquirer

Check out details of Cincinnati Bearcats' new athletic apparel deal with Nike

Cincinnati Bearcats football and basketball will be with Nike/Jordan through 2029. Cincinnati will receive bonuses tied to performance in football and basketball. The Jumpman logo was on the Bearcats ...
The Daily Texan

Texas women’s athletic programs contribute to women’s sports’ momentum through viewership, attendance surge

The continued increased engagement of women’s sports cannot be ignored, and the Longhorns play a vital role. Texas women’s ...
Forbes

Ex-Levi’s President Jennifer Sey Launches XX-XY Athletics For Women’s Sports

It’s ironic that in this Women’s History Month the government is poised to turn back an historic milestone in women’s history: Title IX that prohibited discrimination based on sex in federally-funded ...