The Army has spent considerable money and effort to develop branding elements like the Army logo, the gold-framed star, use of universal camouflage pattern as a design element, or selection of the ...

Army athletics and West Point no longer stand separated. As part of a complete “brand evolution,” the school brought its two most recognizable names together as Army West Point, complete with ...

The Army also claims it has, "common law rights in color scheme black+gold/yellow+white," according to a statement published by ESPN, which conflict with the Vegas Golden Knights' uniforms.

The Army on Monday clarified comments made by its top enlisted soldier at last week's Association of the U.S. Army's Annual Meeting and Exposition about the service's approved PT uniform. "We're ...

Soldiers might get more options for their PT gear, but the black and gold color scheme isn't going anywhere, enlisted leaders said Monday. (Staff Sgt. Brittany Primavera/U.S. Army) Rumors of the ...