Since no two faces are the same, applying blush according to your face shape is what makeup artist Marcia V. Williams says gives a customized look that emphasizes your features.

So, to add more balance to your face, avoid applying blush too high on your cheekbones, as this can accentuate the shape of your face even more. Instead, keep it low and blended for that perfectly ...

FINDING the right makeup look for you takes a great deal of trial and error, but a face shape filter on TikTok helps ease the process. As a senior lifestyle reporter at The U.S. Sun, I tested out a… ...

One of the greatest mysteries of makeup is how to contour and highlight based on your face shape. If you're anything like me, these two beauty aspects have confused and haunted me since my early ...

We've talked to makeup artists galore, and the truth is, there isn't one right way to apply blush. Depending on your face shape, there's a way for each of us to get the most out of our rosy cheek ...

InStyle. Some may say you're lucky if you have this lip shape as practically any lip makeup will work for you. When it comes to trying out lip colors that compliment your pout, you can wear a ...

Creating your perfect look involves applying face shape knowledge strategically. ... The impact of face shape extends beyond makeup and hair to accessories and jewelry selection.

The easiest way to find your shape—or what category it's generally closest to—is to measure your face in certain spots with a soft measuring tape that can easily rest on your contours, says ...