To be successful at launching a new technological device, a company must overcome both nerd and creepy factors. Apple’s Vision Pro, the virtual and augmented reality goggles revealed on Monday ...

Apple is expected to announce a mixed-reality headset in 2023. When the company released the iPod and Apple Watch, those markets ballooned. Will the AR/VR headset market do the same?

Today, Apple released its Vision Pro headset, the company’s first major new product launch in a decade. WSJ’s Joanna Stern on whether the augmented-reality headset has the potential to take a ...

Even though Apple made its Vision Pro and visionOS pitch all about augmented reality and spatial computing, the device is definitely a VR headset.

Whenever Apple pitches that cheaper Vision headset to everyday people, they’ll likely need more entertainment-focused experiences, including fully immersive VR experiences with VR controllers.

Well, early reports say that while Apple is indeed about to debut its or VR/Mixed Reality headset, it is going to have the usual, absurdly high Apple price attached.

From extra displays to an Apple metaverse, with the power of Apple Silicon Macs, the Apple VR/AR headset could be a game-changer.

But Apple's entry into the growing market for VR and the so-called augmented reality segment could galvanize consumer interest in what remains a fairly niche tech product.

Apple has a virtual reality headset in the works with premium features and a high price tag, according to a report. It is expected to launch as soon as 2022.

If Apple announces a highly anticipated VR headset at its upcoming Worldwide Developers Conference, it may validate work by other companies in the industry.

Apple’s VR Vision Comes Into Focus Plus: Microsoft stops selling Windows 10, Substack gets a supersecret Finsta mode, and TikTok tweaks its DMs.

The annual Worldwide Developers Conference will take place between June 5 and June 9 and could usher in huge news about Apple's rumored mixed-reality headset and iOS 17.