NPR's Mary Louise Kelly talks with reporter Gabriela Galindo about the tech company Apple seeking to trademark the image of apples, the fruit, in Swiss court.

Why Fruit Union Suisse’s latest logo is a concern for the tech giant To celebrate the group's 100th year, Fruit Union Suisse revised the logo of a red apple with a white cross in 2011.

Graphic designer Rob Janoff has debunked the popular 'byte' theory behind Apple's logo. The bite mark in the apple design was intended to ensure the fruit was instantly recognizable ...

Apple is seeking the exclusive image rights of apples in Switzerland, according to a Swiss fruit growers association. Fruit Union Suisse, an 111-year-old organisation that promotes the interests ...

For Fruit Union Suisse, “millions” of dollars may be needed to design and implement logo rebrands if they lose their battle against (uppercase) Apple. More deals, reviews, and buying guides ...