An App Store experiment finishes with an apparent winner. The new screenshots produced a higher conversion rate than the ...

Over the weekend, the video calling app Zoom was updated with iPhone Duo optimization. On the device's large inner display, ...

Uri Samet is the CEO of Buzz Dealer, a digital marketing firm specializes in organic traffic optimization, SEO, ASO, Digital PR and ORM. App store optimization (ASO) has become pivotal in dictating ...

Opinions expressed by Entrepreneur contributors are their own. App store optimization, or ASO, is so important in getting your app discovered, but it is also the most ignored marketing tactic. ASO can ...

Reviewers across three outlets flagged unoptimized apps leaving black bars on the 7.6-inch inner screen just days after the October 23 retail debut With over five years in the web and tech space, I’ve ...