Amazon stock is flashing buy signals despite an expected Prime membership price hike. Here’s why analysts say AMZN remains a smart long-term investment.

Analyst expectations for where Amazon stock is headed vary, but Wall Street remains optimistic overall, especially in the short term.

The cost of an Amazon Prime membership could potentially rise next year and be a boon for the e-commerce giant's net sales, according to J.P.Morgan analyst Doug Anmuth.