In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since ...

Amazon’s Rufus chatbot, Alexa voice deals, and Amazon Lens can change how you shop on Prime Day. Here’s how to use them wisely — and avoid being upsold.

Amazon's Prime Big Deal Days highlight an important consumer lesson: not all "sales" are genuine discounts. The new Rufus AI ...

Amazon.com Inc. is rolling out an updated version of its main artificial intelligence tool for business, the latest effort to ...

Imagine talking to your Echo speaker, and it engages with a proper memory and information about your calendar and inbox. It helps plan and buy presents for the next party. Search through connected ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Generative AI is hitting your smart speakers and displays, reigniting the rivalry between Amazon and Google in the smart home ...