So, when the Indiana Fever selected Boston with the number one overall selection of the 2023 WNBA Draft, it felt like a massive win for Under Armour. However, that will not be the case.

Aliyah Boston is no longer just a rising force in the WNBA, she's becoming a defining figure in the league's commercial and cultural landscape. The Indiana Fever standout, who claimed Rookie of ...

Boston's exciting sneaker move drew all sorts of reactions from the fans, who loved what they saw from the 6-foot-5 forward. In fact, even the Fever had to jump in on the hype train. " ," the team ...

Aliyah Boston signed a multiyear footwear and apparel endorsement deal with Adidas one month after being selected by the Fever with the No. 1 overall pick in the WNBA draft.

On June 1, adidas presented Aliyah Boston with her first-ever adidas PE, the “Virgin Island Pride VI Strong” Exhibit Select 2.0. Boston designed the sneaker in honor of St. Thomas, her ...

If you ever wondered what would happen if the WNBA, NBA, and the Indy 500 had a crossover episode, Aliyah Boston just gave us the best answer yet. The post Aliyah Boston Teases WNBA Pregame ...

Boston's exciting sneaker move drew all sorts of reactions from the fans, who loved what they saw from the 6-foot-5 forward. In fact, even the Fever had to jump in on the hype train. "🔥" the ...