CEO Jeroen Temmerman says the brand is entering a new era of beauty personalisation to compete with tech disruptors.

The hair tool brand’s first foray into AI is an a curl finder quiz designed to help consumers address ‘common confusion ...

For human influencers, the potential threat of AI is two-fold: synthetic content could be used in place of human work, and the influx of AI-generated videos could drive rates down for everyone.