announces the Afeela EV brand and shows a first new concept car at the 2023 Consumer Electronics Show (CES). Production of the model is expected to start in 2025 for a spring 2026 launch.

The worlds of car lovers and video game fans collide with the 2026 Afeela, a collaboration between ... of a prototype model displayed at Sony Pictures Studios in Los Angeles.

Here's a question: How much is playing Fortnite natively in your car really worth it? If it's worth at least $102,900, consider being one of the first in line to reserve the Sony-Honda Afeela 1.

Under a joint venture known as Sony-Honda Mobility, the Afeela brand plans to launch its first car, a $60,000 luxury sedan, in 2026. You may recognize this concept—Sony and Honda debuted it at ...