It’s time to grab your skinny jeans and blast The Strokes: the 2014 Tumblr girl aesthetic, or Tumblrcore, is back in style. While one could argue that the indie Tumblr look never truly left ...

On TikTok, the Tumblr girl aesthetic has been revived and is making its rounds with a new generation. Users have been creating videos with compilations of images of girls and women who fit the ...

Now, Tumblr has become a place where she posts "chronically." Tumblr, founded in 2007, experienced a meteoric rise, hitting 100 million blogs just six years later. By the early 2010s, the so-called ...

The academia aesthetic doesn't just thrive on Tumblr. It’s also popular on Pinterest, Instagram, and TikTok, where the "dark academia" tag has over 1.6 billion views and "light academia" has ...

Cottagecore is an aesthetic that brings together all the best parts of rural life, and it's becoming more popular during a period of high anxiety. Business Insider Subscribe Newsletters ...

The biggest flex on the internet right now is showing off screenshots of a carefully curated aesthetic iOS 14 home screen. We don't make the rules. The teens on TikTok do.. When iOS 14 was ...

Gen Z is bringing back the Tumblr Twee aesthetic. Laura Hampson asks why we’re giving CPR to a trend less than a decade old. Stay up to date with notifications from The Independent.

Every few years, millennials and Gen Zers revisit the early 2010s Tumblr aesthetic. Here's why some say 2014 remains a significant year in our collective cultural imagination. IE 11 is not supported.

Circa 2014, Tumblr was home to a certain type of angsty teenage girl, one who wore her emotions on both her sleeve and public blog. As opposed to the saturated, low-effort aesthetic of indie ...