Fanta’s Haunted Universe introduces familiar spooky-season characters, like a werewolf and a vampire, reinterpreted for the ...
To help campaigns and agencies navigate this, Equativ commissioned a consumer survey of 500 registered US voters in May 2026 ...
In the background, Japanese ad agency Dentsu may slash up to 30% of its international business units by 2028 as part of a ...
Brand admits it made the late actress feel ‘unsupported’ after terminating her contract following her public comments about ...
Citi expands into commerce media, the ANA flags retail media’s biggest roadblocks, and agencies deepen their bets on Amazon ...
– Klarna’s longtime CMO David Sandström will leave at the start of 2027 after nearly a decade in the role. In a statement, ...
Tune in as host Jenny Rooney welcomes Sam, CEO of Iterable, to explore how AI is reshaping marketing technology, the future ...
ChatGPT maker OpenAI said Wednesday (Aug. 19) it will expand its ads pilot to 31 markets across Europe, including Germany, ...
The strongest plans will be built by hybrid CMOs, where AI supplies reach and analytical power, and human experience supplies ...
CEO Danny Yeung tells ADWEEK how the supplement brand is bringing equity to the traditional endorsement model.
LLM visibility is the new version of appearing on the first page of Google Search results. No one wants to be invisible. So ...
Brandweek returns to Atlanta Sept. 15–17, convening marketers and brand builders from companies including Coca-Cola, ...
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