Word-of-Mouth Advertising Definition: An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service Word-of-mouth advertising is ...

Can the essence of marketing be captured in only a few well-chosen words? My personal favorite marketing definition is this: Marketing means solving customers' problems profitably. The virtues of this ...

Revered figures such as David Ogilvy (1964) and John Caples (1947) recommended the general use of such power words. And while they wrote some time ago, it appears that advertising people still use ...