Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” ...

The push reflects a broader focus on resource allocation, which CFO John Murphy has described as a potential “secret sauce” ...

Coca-Cola has launched a global media review covering most of its top markets, setting up a battle between incumbent WPP Open ...

The shootout is between WPP and Publicis Groupe. North America, which shifted to Publicis last year, is not part of the ...

Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Coca-Cola spends around $4 billion annually ...

Coca-Cola is set to review its global media and tech strategies, with WPP and Publicis vying for key markets. The process ...

Coca-Cola is set to review its mammoth global media agency account, thought to be worth in the order of AU$7.5 billion. WPP ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Coca-Cola It looks ...

Compared to the high-tech special effects of modern commercials, Coca-Cola's first television advertisement was a strikingly ...