The U.S. Federal Trade Commission (“FTC” or “the Commission”) maintains Guides Concerning Use of Endorsements and Testimonials in Advertising to “set forth the general principles that the Commission ...
The SEC’s new Marketing Rule compliance date was November 4, 2022. As part of the Marketing Rule, the SEC expanded advisers’ ability to use client testimonials in marketing materials. With these new ...
Most consumers rely on online reviews when making purchasing decisions – and for good reason. Online ratings and reviews are free and easily accessible. They can also give other customers an idea of ...
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