Strategy involves placing a bet on a desired outcome—often shaped by uncertain customer behavior—and building a logical, testable theory for how the company will achieve competitive advantage.

His episode, called “A Plan is Not A Strategy,” originally aired as part of the HBR Quick Study video series in June 2022. Here it is. ROGER MARTIN: This thing called planning has been around ...

Today we continue our conversation with Roger L. Martin (Read Part 1 here), Thinkers50’s 2017 #1 management thinker. Roger is a trusted strategy advisor ... worried about not being true?

Roger L. Martin's latest book ... you with a new way to lead as well. Martin knows what it takes to not only create a great organizational strategy but to instill the organization's behaviors ...

Take a moment and read these two words: strategic plan. Now close your eyes and picture one ... arguing that organizations need agility above all else (an attitude that famed strategist Roger Martin ...

In this episode, Byron Loflin, Global Head of Board Engagement at Nasdaq, is joined by Roger Martin, a trusted strategy advisor ... When More Is Not Better: Overcoming America’s Obsession ...

An HBR Executive Masterclass with Roger L. Martin. Planning and strategy are two fundamentally different actions—and conflating them undermines performance. Planning is about allocating ...