Walmart unveiled a "comprehensive brand refresh" Monday that the company says reflects its "evolution as a people-led, tech-powered omnichannel retailer." According to a news release, the updated ...

1. Do The Work First. Many times people think the logo equals "brand." Big mistake. Your brand and logo encompass so much more. Do the hard work to understand who you are, what you stand for and ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi ...