Walmart unveiled a "comprehensive brand refresh" Monday that the company says reflects its "evolution as a people-led, tech-powered omnichannel retailer." According to a news release, the updated ...

This week, Pepsi unveiled a new logo. Not a new flavor, or a new version of its famous soda–just a new logo. If, for example, you change your business and you want people to associate the new ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi ...

1. Do The Work First. Many times people think the logo equals "brand." Big mistake. Your brand and logo encompass so much more. Do the hard work to understand who you are, what you stand for and ...