Portland is welcoming a new WNBA team in 2026 for the first time in more than 20 years, marking professional women's basketball's long-awaited return to Oregon. Portland Fire, whose name and logo were ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

A ttention sports fans! I know you're all potty about your basketball team branding, so I've put together a quiz to challenge your NBA logo knowledge. Do you know which logos feat ...

The Portland Fire announced its name and new logo exclusively on "Good Morning America" as the team returns to the City of ...

The University of Alabama in Huntsville has refreshed its athletics logos as part of a new identity rebrand, it was announced on Tuesday.

Kravitz ’s stretchy shorts were cropped (rather than Sandler’s preferred long and baggy silhouette) high waisted, and inky ...

As if reborn from the ashes, the Portland Fire are back. Portland’s forthcoming WNBA expansion team, set to begin play in summer 2026, unveiled its name and logo Tuesday morning. The Fire will call ...

The WNBA's 15th team finally has a name: the Portland Fire. Can you find the hidden gem in the franchise's new logo?

A team comprised mostly of Butler basketball alumni will play in The Basketball Tournament (TBT), a 61-team summer $1 million winner-take-all tournament played nationwide.

No. 2 Florida basketball has the pieces in place to be a Final Four contender. Can Gators get job done in March Madness?