Director Alexander Payne’s “The Holdovers” roots itself in 1970s nostalgia, right down to the main title design and the studio logos. However, neither company existed at the time ...

"It was based on a logo Lubalin designed for Avante Garde magazine, whose distinctive look came to define a specific era of ...

the color on the logos were brought down a few tones and had grain added to keep with that ‘70s aesthetic. Miramax ended up liking Carlson’s logo design work so much, the company ended up using his ...