I've tested a lot of mature skin foundations in my time. As a mid-50s beauty writer and content creator who spends a good chunk of time on camera, I've had the perfect opportunity to try, compare, and ...

Read the original article on Purewow. I've been the lucky beneficiary of many beauty industry product launches in my decades of beauty editing, and am a veteran of many multi-step skincare and makeup ...

There are mixed messages about aging. On one hand, we've been told that wrinkles, looser skin, gray hair and any other sign of life's natural progression are something to hide. On the other hand, the ...

Who doesn't love a beauty tip that actually works? But if you’re 50 or older, it can feel like a challenge to find someone who truly understands your skin, hair and makeup needs. While influencers ...

Women in their 50s today are reinventing the classic beauty routines their mothers and grandmothers swore by in the 1950s, blending timeless habits with modern science. Instead of cold cream jars and ...