The San Francisco 49ers' uniform evolution tells a fascinating story of tradition, innovation, and sometimes controversial ...

The 49ers Black Excellence Collection stands as a representation of what it means to be Black and excellent. Comprised of five retail items, the collection allows our Black employees, players and ...

SANTA CLARA, Calif. - Days before the Super Bowl, and days into Black History Month, there’s a crush of customers inside the San Francisco 49ers Team Store at Levi’s Stadium in Santa Clara ...

SANTA CLARA, Calif. (KRON) — Fans are snatching up San Francisco 49ers gear ahead of the Super Bowl next weekend. The team designed a limited-edition apparel, called the “Black Excellence Col… ...

The 49ers wore their all-white uniforms when they clinched the division in Seattle in 2019, so they can repeat history at Lumen Field on Thursday. MORE: Everything to know about Color Rush jerseys ...

The San Francisco 49ers' Week 5 game against the Arizona Cardinals will feature extreme heat. Despite requesting to switch to cooling white jerseys, the NFL denied the 49ers' request. Coach Kyle ...

The San Francisco 49ers will wear alternate uniforms that include white pants as they prepare for what promises to be the hottest NFL game played at Levi’s Stadium. Temperatures are expected to ...

SANTA CLARA, Calif. - Days before the Super Bowl, and days into Black History Month, there’s a crush of customers inside the San Francisco 49ers Team Store at Levi’s Stadium in Santa Clara ...