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Netflix confirms first use of generative AI in its programming
This week, Netflix confirmed that it has used generative AI in one of its series for the first time. Co-CEO of the streamer Ted Sarandos shared the news on a company conference call yesterday, reports TechCrunch, claiming that Netflix was the platform with “the very first GenAI final footage to appear on screen.”
The streaming giant's co-CEO told financial analysts that artificial intelligence tools are expanding creativity.
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Netflix co-CEO Ted Sarandos. Photo by David Benito/FilmMagic. Netflix co-CEO Greg Peters also mentioned on the call that ...
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