British luxury automaker Rolls-Royce said on Wednesday it will invest 300 million pounds ($376 million) to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.

Rolls-Royce has announced an additional £300m in funding for its Goodwood manufacturing site as it looks to broaden its bespoke facility and prepare the brand for future electric vehicles. The investment – which is the largest single injection of cash into the plant since it opened in 2003 – will create extra room for the brand’s Bespoke and Coachbuild projects which allow customers to uniquely tailor their cars.

The investment will also prepare Goodwood site for the company’s transition to an all-battery electric vehicle future.

Rolls-Royce has announced the sales results for 2024 alongside a £300 million ($373 million) investment for the expansion of the Bespoke and Coachbuilt divisions in their Goodwood facilities. The high-end carmaker also confirmed that their second EV model will launch in 2025.

In a press release, Rolls-Royce explained that the £300 million investment in its Goodwood facilities to expand EV production came from two important factors: growing demand for