Bieber joined a growing class of beauty supermoguls this year when her brand sold to Elf Cosmetics for $1 billion. She’s just getting started.

Hailey Bieber is eyeing a new skincare category. One month after her Rhode label launched in Sephora, the star’s new Peptide Eye Prep Depuffing Eye Patches have landed at the beauty megastore. With an ingredient list including caffeine and peptides, the masks are designed to tighten while targeting dark circles and dryness.

Newly minted beauty mogul Hailey Bieber wants her young son to one day carry on the financial legacy from her successful makeup brand. Bieber’s beauty brand Rhode has grown in popularity since launching online in June 2022.

After months of teasing them on social media, Hailey Bieber is finally launching Rhode Peptide Eye Prep Patches. They're officially available October 9, with a waitlist open now. The patches are packed with caffeine, peptides, and hydrators to help depuff, brighten, and moisturize the under-eye area.

Selena Gomez appeared to distance herself from comparisons between Rare Beauty and Hailey Bieber’s Rhode, telling fans there’s “room for everyone.”

Hailey Bieber is charming the internet again with her latest photo dump. The RHODE Beauty founder shared a series of pictures on her social media. They capture her in numerous styles, including a spooky touch that will leave one amazed.

Model Hailey Bieber is set on planning her future with pop star husband Justin following intense rumours of marriage woes between the couple who wed in 2018

Hailey Bieber will launch her billionaire-dollar beauty brand, Rhode, in Sephora UK on November 10 following the success in North America – see details.