As reported by 404 Media, Facebook and Instagram parent company Meta has hastily deleted a swathe of experimental AI character accounts that were uncovered after a Meta executive indicated such content was "where we see all of this going.

AI-generated user accounts are the new normal for Instagram and Facebook parent, Meta. Here's how AI influencers and artificial accounts are evolving.

You’ll find Meta AI front and center in Meta’s apps: In the Facebook Messenger app, for example, tap Chats and you’ll see a Meta AI input box right at the top, above your real life friends and family members. Tap inside that box, and you can start chatting about whatever topic you like. You can also tap Meta AI on the tab bar at the bottom.