Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

Matcha may have become the poster child for wellness drinks, but it’s far from the only star in Japan’s beverage arsenal. In ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

We just can’t keep up’ with the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

In the last year, it has become increasingly difficult for people aged between 18 and 30 to log on to Instagram or TikTok and ...

“I have never tried matcha, and honestly, I do not feel the need to. I am not averse to green juices or healthy food in ...

Once a niche drink favored by tea lovers, matcha is now at the center of a global frenzy. As social media influencers, ...

Learn more about how this delicious green drink can block your body from absorbing iron and what you can do to avoid it ...

Amidst the hype of matcha it is now being linked to be beneficial during periods too Learn nutritionist-approved ways to ...

Boston's got a growing number of matcha options. We asked a few matcha experts what they like and where to find some of their ...

Despite its controversial use in biryani, matcha is highly valued for its many health benefits. It contains abundant ...