Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

In the last year, it has become increasingly difficult for people aged between 18 and 30 to log on to Instagram or TikTok and ...

Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the ...

We just can’t keep up’ with the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

“I have never tried matcha, and honestly, I do not feel the need to. I am not averse to green juices or healthy food in ...

Matcha prices have skyrocketed to historic highs as Japans record-breaking heat slashes green tea yields, tightening supply ...

Learn more about how this delicious green drink can block your body from absorbing iron and what you can do to avoid it ...

Matcha is all over our social media, but have you tried it for yourself? Check out some simple, tasty and interesting recipes ...

Grab two matcha drinks (for sharing... or not) for just P125!

Boston's got a growing number of matcha options. We asked a few matcha experts what they like and where to find some of their ...