Change is never easy, and it has definitely come at a cost for restaurant and gift store chain Cracker Barrel. On Aug. 20, the company unveiled the redesign of its iconic logo, and you wont believe why the MAGA faithful are losing their collective minds over it.

The new logo jettisons an illustration of a mostly silhouetted man in overalls leaning on the eponymous barrel.

Restaurant chain accused of going ‘woke’ and ‘scrapping a beloved American aesthetic’ by simplifying branding to remove folksy southern character from its signage