YouTube has become a big avenue for golf fans to consume their content in recent years, and Grant Horvat is a big reason why.

Grant Horvat now owns part of Finnish golf equipment brand Takomo and will play the company's irons, wedges, and putters.

Tour pro Michael Kim has urged the PGA Tour to "wake up and lean way more into creative content on YouTube" after Grant Horvat reveals he's just filmed a video with Tiger Woods.

Popular golf influencer, Grant Horvat, recently announced that he has joined Takomo Golf. The social media personality has also acquired some stakes in the emerging golf brand.