Shares of the auto maker dropped after the company disclosed a pricey recall for potentially defective fuel injectors.

Ford Motor is leading the industry in recalls and filed another one this week. The automaker said it will take a $570 million charge in Q2 earnings.

What implications does this carry for Ford and investors? The consequences are serious. Quality issues could damage consumer trust and increase warranty and recall costs. Ford stock remains down approximately 15% over the past 12 months,

Ford just made huge strides in its J.D Power Initial Quality Study. Why Ford says this recall is a step forward.