Samsung kicked off CES 2025 with a splashy media day before the shows open — pulling top-tier tech reporters into a private event to unveil its latest lineup of Bespoke AI smart appliances. Held at the glitzy Caesar's Palace in Las Vegas, the showcase made one thing abundantly clear: Samsung wants AI to power everything in your home.

Some of the most anticipated announcements at CES each year come from Samsung. That’s why consumer reporter Steve Noviello went to the Samsung First Look event, where everything was so top secret he couldn’t show it to you until now.

Samsung kicked off its CES plans by highlighting its strategy to expand AI across its tech, in a way that is connected and personal, as well as showcasing its latest devices, including the new flagship Neo QLED 8K QN990F TV.

Samsung showcased its "AI for All" vision, unveiling AI-driven innovations across connected homes, devices, and industries to personalise technology for everyone.

At CES 2025, Samsung unveiled its new lineup of smart TVs. The South Korean company is betting on its Vision AI technology, which not only powers “amazing picture quality, but also serves as your adaptive, intelligent companions.” The new lineup includes updates to the Neo QLED 8K, Neo QLED 4K, OLED models, and The Frame TVs.

Samsung TVs will now feature capabilities like Live Translate and Click to Search, while also serving as a central hub for smart home devices.

He expounded on Samsung’s Home AI, which focuses on creating a seamless and secure integration between various smart home appliances to allow you to live better and simpler. Han stated that Samsung is leading the Home AI revolution by utilizing its expertise across devices,

Samsung Vision AI is a new suite of smartphone-like intelligence features for the full lineup of Samsung smart TVs.