BoA analysts suggest the longer shopping event reflects improvements in Amazon's robotics, AI, and inventory placement efforts. The company has been growing its suite of AI-powered shopping tools, including Alexa+ savings trackers, personalized deal notifications, and virtual assistant Rufus.

Amazon has charged an annual fee of $139 for its Prime membership in the U.S. since 2022. Before that, it cost $119 a year. Setting a higher price for it next year would be “consistent with its cadence of raising the price every ~4 years,” the J.P.Morgan research note said.

Here's what you need to know on how to watch tonight's Yankees vs. Blue Jays game from the Roger Centre on Prime Video: First pitch for this American League East contest is set to start shortly after 7:07 p.m.

Yankees vs. Blue Jays Game 3 will air on Amazon Prime Video (free trial) and FanDuel Sports Ohio. Out-of-market fans can watch on MLB.TV, via fuboTV (free trial). Time: 7:07 p.m. ET TV: Out-of-market on MLB Network and MLB.