Bob Jordan recently introduced major changes to the way the low-cost airline works, which caused a stir among loyal fliers ...

Hosted by Aby Varma, founder of Spark Novus, this Marketing AI SparkCast episode explores why every enterprise needs an AI ...

For Southwest Airlines, ... has long put customer service at the center of its strategy. Today, it is investing in social media as a complement to other marketing and customer service channels.

Paula Berg, director of emerging technologies for Southwest Airlines, keynoted the UW-Whitewater, Comet Branding Social Media Summit yesterday Paula Berg, director of emerging technologies for ...

Marketing News & Strategy How Southwest Airlines is trying to restore consumer confidence this holiday season After last year’s meltdowns, the carrier is investing in technology and communications ...

Long praised as an exceptionally smart, consumer-friendly company, Southwest Airlines finished dead last in on-time flights for the fourth quarter of 2013. Here's how they're attacking the problem ...

Southwest Airlines knows it can’t compete with other airlines on high-class service and doesn’t try. Instead, its known for keeping costs down with its no… ...

United Airlines assigns seats; rival Southwest Airlines does not. That distinction is the basis of United’s new digital ad campaign that pokes fun of Southwest’s “C” boarding group—the ...

Several members of Christi McNeill's family have worked for Southwest Airlines, and five years ago, she sought to continue that tradition when she applied with the company to be a flight attendant.

Staying social is key to Southwest Airlines' strategy By Erin Mulvaney , Real Estate Reporter, Houston Chronicle Updated Sep 11, 2014 10:48 p.m. The Listening Center at Southwest Airlines ...

Southwest Airlines’ Q4 revenue grew 1.6% YoY to $6.931B, missing estimates, while adjusted EPS of $0.56 beat expectations. Southwest ended 2024 with $8.7B in cash, a $1B credit line, and plans a ...

Southwest Airlines’ 2022 nightmare before Christmas is unlikely to inflict long-lasting damage to the carrier’s reputation if management compensates customers and makes good on vows of ...