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3. Set topic areas and content types to create. The next part of your LinkedIn content strategy plan needs to include the types of content you’ll create as well as the topic areas you’ll focus on.

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

So before worrying about your LinkedIn content strategy, invest time in strengthening your foundation. Your posts might remain relatively unchanged, but what changes is the person behind them.